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Tech trends in real estate agency

January 27, 2012 By Leave a Comment
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I regularly read the Trulia Pro blog for real estate professionals. Emily from Trulia is a terrific marketer, and she makes the Trulia Pro world a better place. On January 17, she published a quick read on technology trends in the business, and featured some cool photos and stories on 4 Tech trends to watch in 2012 that she gleaned from the CES earlier this month. I decided to repackage her findings a little and add some local color. 1. intuitive combination devices – I am going to kill my Dell laptop after I turn it in for it’s second keyboard in 15 months, and just go Ipad or with a super thin ultrabook or something. I already rely so much on my Iphone, and with apps like GAMLS, Kurio and Trulia’s mobile apps, plus a killer app like Dropbox, field level functionality for agents has never been better Add KW’s eEdge paperless real estate and client service platform, and a guy like me is highly dangerous. The .25 calibre ACP that I carry sometimes really isn’t … [Read more...]

Filed Under: General Information, Really Great Real Estate Marketing

A is for Atlanta, D is for Decatur and KW is #1

December 31, 2011 By 2 Comments

2011 ends with one or two real estate brokerage surprises that I did not see coming 365 days ago. Kind of a turbulent year for some in the real estate brokerage business. And 2012 is going to bring a big surprise to some real estate players, but to real estate business folks like me, we won’t be surprised. My company President, Mark Willis, claims that Keller Williams Realty is poised to be the #1 real estate company in the world next year. On 12/31/2010, I did not even speculate that one of the world’s largest Re/max franchisees, Re/max Greater Atlanta, would evaporate and scatter its agents far and wide by Spring 2011. A sad, broken business model. Ran out of money. I also did not consider that one of Atlanta’s most formidable boutique brokerages, Sanctuary, was struggling too. I got my real estate salesperson’s license in Georgia in 1999. Back in 1999, when I became a Charter member of Keller Williams Realty First Atlanta, I became a “blueprint buyer,” for Keller … [Read more...]

Filed Under: ATL Culture and Events, Eastside, Fun Facts, General Information, Greater Decatur, Inman Park, Market Analysis, Really Great Real Estate Marketing

What does being on the first Google page really mean, Lee?

December 13, 2011 By 2 Comments
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My friend Sinoun is the designer of the look and feel of this website. She has a really nice web shop called Shiftweb Solutions, and she is an online real estate marketing expert. She wrote me today and told me that when she googled “Atlanta real estate” the Intown Insider showed up on the first page. Cool! This may not always be the case, but today, it is. Check it out here at this link to the google page for the search terms “Atlanta real estate,” and you’ll see about 262,000,000 results. My article entitled The recent quarter in metro Atlanta real estate, dated July 2011, appears among the first 13 results today. Again, cool. Trulia, my favorite real estate monster site, published this piece today about “How to safeguard your online reputation.” Trulia’s best advice to me today is: “Proactively use this to your advantage and create online content that demonstrates your knowledge and expertise.” So, what being on the first page of google means to me … [Read more...]

Filed Under: Eastside, Fun Facts, General Information, Northside, Really Great Real Estate Marketing, Westside

The secrets to finding a buyer in the Intown Atlanta real estate market

July 24, 2011 By Leave a Comment
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Many different features attract buyers to a real estate purchase, but the seller only has control over two of them. Sellers can still get the highest possible list-to-sell ratio and sell their homes as quickly as possible if they are willing to put their trust in two time trusted principles of real estate: condition and price. Since 72% of all sales transactions are “equity” transactions – not distressed, not some odd luxury transaction and not an estate sale, the chances are favorable for sellers who “get it.” Here are the the top ten features that attract buyers according to the Keller Williams Realty International survey conducted for our 2011 Market Navigator booklet. 1. Location – favored by 69% of buyers 2. Neighborhood – favored by 55% of buyers 2. Floor plan – favored by 37% of buyers 3. Updates to the house – favored by 36% of buyers 4. Curb appeal – favored by 30% of buyers 5. Square footage – favored by 28% of buyers 6. Back yard – favored … [Read more...]

Filed Under: Adair Park, Capitol View, Sylvan Hills, Bankhead, Brookhaven, Buckhead, Cabbagetown, Candler Park, Castleberry Hill, Chamblee, Collier Heights, Downtown Atlanta, Druid Hills and Emory Area, East Atlanta Village, East Lake, East Point, Eastside, Edgewood, Fort McPherson Area, Fun Facts, Grant Park, Greater Decatur, Home Park, Inman Park, Kirkwood, Lake Claire, Lakewood, Loring Heights, Market Analysis, Mechanicsville, Midtown, Northside, Oak Grove, Oakhurst, Oakland City, Old Fourth Ward, Ormewood Park, Peoplestown, Poncey Highland, Really Great Real Estate Marketing, Reynoldstown, Riverside and Bolton Area, Sandy Springs ITP, Sandy Springs OTP, South Dekalb, Southside, Southwest Atlanta, Summerhill, Underwood Hills, Vine City, Vinings, Virginia Highland, West End, Westside

Owning vs. renting

June 17, 2011 By Leave a Comment
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David Meerman Scott is a world renowned marketing guru – he wrote a book called Marketing Lessons From The Grateful Dead, plus other books. Cool guy. You wouldn’t know by looking at David, that he’s a Deadhead. You wouldn’t know by looking at me that I saw the Dead 25 times…but I digress… In his article from June 13, David compares and contrasts “owning” awareness vs. “renting” awareness. For those of you who think about marketing a lot, it’s a worthy read. Here’s the link to the article. His insights made me think that with nearly 14,000 views on my YouTube channel (thanks to Abdullah The Butcher), my upcoming email newsletters  (next week, I launch ATLnewsletter) my Trulia VIP work, and some of the other swift stuff that I do, I do indeed own my awareness. I just need to follow David’s advice and own it even more. I don’t rent Google Adwords. I don’t run banner ads and popups. I have rented some Facebook ad space from time to time, but the … [Read more...]

Filed Under: Really Great Real Estate Marketing

Does it make sense to buy an Intown Atlanta or Decatur property now?

February 10, 2011 By Leave a Comment
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Are you a first time buyer? Are you moving up? Do you lack confidence in your current investment holdings? Do you long for a second property outside of Intown Atlanta or Decatur? Maybe a property with a lake, a mountain or a beach setting? Do you have some cash holdings reserved for a 5-20% downpayment on a mortgage? Do you have a 620 credit score or better, and do you have the income qualifications to successfully apply for HUD-backed, FHA, VA and other governmental, quasi-governmental and locally funded grant and loan programs? In the next twenty years, get used to most of that going away…but until then, get it while the getting is good… The mainstream media, in the wake of a raging three plus years of residential real estate malaise and torpor, in the slog of government intervention or lack of it, in the face of continuing strategic defaults and ongoing “quantitative easing,” is beginning a recent positive spin cycle on how buyers should seize … [Read more...]

Filed Under: Eastside, Fun Facts, General Information, Market Analysis, Northside, Really Great Real Estate Marketing, Southside, Westside Tagged With: , , ,
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