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South of Wright – Wall Street Journal house of the day!


I promise – coming tomorrow, a look at the exterior of The Copeland House, in more detail. To start the week however, I want the Intown Insider to promote some recent media placements for the new listing. Atlanta Curbed featured it last week – love them! And yesterday, the Wall Street Journal featured the house as “house of the day!” Pretty cool – that’s a first for me and a first for my local brokerage. Thanks to Jason Wieloch for making that connection through KW Luxury. Onward and upward – three showings in 8 days on market. … [Read more...]

The hidden value in a remarkable house


Jason Wieloch and I just co-listed a remarkable house built by this modern design legend named Robert Green. Read more about it here and look for more detailed articles this week about the interior and exterior right here at The Intown Insider. This Wall Street Journal article from 2008 says it best: “Could it be McMansion backlash? Trophy homes are increasingly being scaled down and aesthetically integrated into the surrounding landscapes.” Frank Lloyd Wright taught Robert Green how to aesthetically integrate. If you don’t want to build a modern home for $1 Million dollars or more and compromise in some major way on something … And, if you are instead looking for a mid-century modern trophy home in Atlanta, that was expertly scaled and sited in 1959, renovated again for growth in 1987 by Robert Green, then updated and renovated in 1998 by Herbert Brito with superior modern finishes, then look no further than 1885 Walthall Drive in Buckhead. … [Read more...]

Atlanta’s best example of Frank Lloyd Wright architecture – for sale for $950,000


Shortly after Robert Green returned to his Georgia home from his 1958-1959 apprenticeship at Taliesin West (Frank Lloyd Wright’s school), he designed then supervised the construction of a remarkable house for a C&S Bank executive named William Copeland and his family in 1960. That remarkable house is now for sale for $950,000.00. Jason Wieloch and I are co-listing the property. “Nobody buys a Wright house by mistake or coincidence” said Ron Scherubel, the retired Executive Director of the Frank Lloyd Wright Building Conservancy. Ron also said that the market for a Wright house “is a narrow market. It’s an active market. And it can be a lucrative market…most of the time, buyers pay a 25 to 40 percent premium because it’s a Wright design.” Usonian design is Mr. Wright’s coined term for his simple style that enabled the integration of structure with the natural order of the landscape. The Copeland House typifies Usonian design. Robert Green, … [Read more...]

The secrets to finding a buyer in the Intown Atlanta real estate market


Many different features attract buyers to a real estate purchase, but the seller only has control over two of them. Sellers can still get the highest possible list-to-sell ratio and sell their homes as quickly as possible if they are willing to put their trust in two time trusted principles of real estate: condition and price. Since 72% of all sales transactions are “equity” transactions – not distressed, not some odd luxury transaction and not an estate sale, the chances are favorable for sellers who “get it.” Here are the the top ten features that attract buyers according to the Keller Williams Realty International survey conducted for our 2011 Market Navigator booklet. 1. Location – favored by 69% of buyers 2. Neighborhood – favored by 55% of buyers 2. Floor plan – favored by 37% of buyers 3. Updates to the house – favored by 36% of buyers 4. Curb appeal – favored by 30% of buyers 5. Square footage – favored by 28% of buyers 6. Back yard – favored … [Read more...]

The distinction and value of a lakefront lot


This is another story where the value of knowing Hank Miller comes in handy. I represent some folks who wanted to buy a house on a lakefront. More like a pond front, but we’ll call it a lakefront. Not Lake Altoona or Lanier – a small suburban lake. Well, the buyers didn’t think that the seller and the listing agent were realistic with their pricing. The property had about 100’ of lakefront. So, I talked to this listing agent and she encouraged me to consider the value of lake frontage - she lives on lake frontage - she's sold many lake fronts  - she told me that they always have to be “comped” against other lake lots and she told me that appraisers routinely will go outside of distinct zip code and school district level geographic parameters in order to make an accurate comparable for a lakefront property. She encouraged me to look at lake lots all over and to go back further than 6 months of sales - she states that appraisers will routinely adjust for the sales … [Read more...]

Bringin’ Up Buckhead at Sovereign


I love modern architecture. I love luxury. I am thrilled that Buckhead is transforming into a more remarkable, more densely populated luxury address. This is good for Atlanta. People have been talking about Sovereign for 2 or 3 years now. I've been talking about how the absolutely delicious Ivanka Trump is a bellwether for Atlanta, ever since I started the Intown Insider... Sovereign is a bellwether too. A major bellwether. I would appreciate the opportunity to help you purchase one of the 82 residences located at Sovereign - we can go look at the $1 Million units, but I'm encouraging you to be your own bellwether and be the $11 Million purchaser of the mega-luxurious penthouse... Sovereign is a super cool looking building - I saw it getting poured and framed in early 2007 when my client Michael Matassa purchased a condo at Realm that faced in the direction of Sovereign - looking northward to Lenox. Sovereign's tagline is "At the intersection of art, architecture … [Read more...]