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The hidden value in a remarkable house

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Jason Wieloch and I just co-listed a remarkable house built by this modern design legend named Robert Green. Read more about it here and look for more detailed articles this week about the interior and exterior right here at The Intown Insider. This Wall Street Journal article from 2008 says it best: “Could it be McMansion backlash? Trophy homes are increasingly being scaled down and aesthetically integrated into the surrounding landscapes.” Frank Lloyd Wright taught Robert Green how to aesthetically integrate. If you don’t want to build a modern home for $1 Million dollars or more and compromise in some major way on something … And, if you are instead looking for a mid-century modern trophy home in Atlanta, that was expertly scaled and sited in 1959, renovated again for growth in 1987 by Robert Green, then updated and renovated in 1998 by Herbert Brito with superior modern finishes, then look no further than 1885 Walthall Drive in Buckhead. … [Read more...]

Atlanta’s best example of Frank Lloyd Wright architecture – for sale for $950,000

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Shortly after Robert Green returned to his Georgia home from his 1958-1959 apprenticeship at Taliesin West (Frank Lloyd Wright’s school), he designed then supervised the construction of a remarkable house for a C&S Bank executive named William Copeland and his family in 1960. That remarkable house is now for sale for $950,000.00. Jason Wieloch and I are co-listing the property. “Nobody buys a Wright house by mistake or coincidence” said Ron Scherubel, the retired Executive Director of the Frank Lloyd Wright Building Conservancy. Ron also said that the market for a Wright house “is a narrow market. It’s an active market. And it can be a lucrative market…most of the time, buyers pay a 25 to 40 percent premium because it’s a Wright design.” Usonian design is Mr. Wright’s coined term for his simple style that enabled the integration of structure with the natural order of the landscape. The Copeland House typifies Usonian design. Robert Green, … [Read more...]

Lockbox or by appointment only?

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A seller on Trulia asked me: What is your opinion regarding the use of a lock box vs. showing by appointment only? “Lockbox, but... How long do you plan for your house to be on the market? This is all about price, and your non-negotiable terms, and making those very simple for buyers to understand. At a take it or leave it price, you will attract 8-10 showings and your Realtor will line them up over like 2 or three days. You probably have a reasonable take it or leave it price in mind - use that. It's your market in almost every submarket across Atlanta because there are probably buyers clamoring for exactly what you have to sell. Take offers - call for highest and best - don't accept a single one if they are not a win-win. Plan B starts if it's not under contract after three days on market. Better than implementing plan B next season. Plan B should start with a lockbox, 95% of the time. But first, reconsider plan A. There is tremendous certainty in this market for savvy … [Read more...]

Advice on buying a $9000.00 house…

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I have a house listed for sale for $9000.00. The house is located at 1245 Byewood Lane in Southwest Atlanta. It’s a short sale. It’s open for showings. It’s pretty big. It backs up to the city of Atlanta’s “Oakland City Park.” I get inquiries from around the world about it – it has been on the market for over a month, yet no one seems to want to buy it. Oakland City is in one of the most distressed zip codes in the country, 30310. Regardless, in my opinion, 30310 has a great twenty to thirty year outlook - it's the zip that I will buy in when I start landlording new properties again. Here’s some advice I’ve offered recently to a potential investor – a guy from Australia: I  told him - check out these links that detail current trends in and around 30310: 1.  Fort McPherson redevelopment 2. Lakewood Fairgrounds redevelopment 3. Ford assembly plant redevelopment and the recent commitment by Porsche North America The way … [Read more...]

The Intown Insider’s Featured Listings

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This is where you will find all of The Intown Insider's FEATURED listings... … [Read more...]