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Surprise and delight in Inman Park

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This photo was taken at the Inman Park Cooperative Preschool at some point in Spring 2012. Surprise and delight – keys words that I learned to align with great marketing. I learned the true meaning of those two words from one of the smartest people that I know. She’s a world renowned specialist in retail store advertising, in-store marketing, consumer experience, demand demography, and point of purchase “surprise and delight.” Marketers must surprise and delight. So, I have a meeting with a client today. Her house is right around the corner from my old house on Euclid Avenue and she has a gorgeous property on a picturesque lot. She might sell it; she might lease the upstairs home, and continue to lease the sunny terrace level suite. For those of you who don’t know what a sunny terrace level suite is just think “finished basement.” Regardless, the reason that I’m writing is that ever since I moved Intown in 1998, into a $300,000 4 square 3/3 upstairs home just 300 … [Read more...]

Finding value in Intown Atlanta lofts

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My 6 showings of lofts in Castleberry Hill yesterday made me think of some of the considerations that buyers must make when choosing a loft as a “primary residential” lifestyle choice - this is a hyperlink to a question on Trulia Voices that I answered about this subject, and here is some of the dialogue: “I've been to Castleberry Hill for a couple of the Art Strolls and nights out...seems like a pretty hip area. I travel for work (70% of the time), but don't want to be down by the airport. Looking to stay out of the suburbs. Any other viable options - Decent nightlife, nice restaurants in the area, easy access to interstates, in the city without the suburban feel. East Lake is nice, but has a suburban feel.” I answered: I like Castleberry Hill as long as you choose a good community, watch out for insolvency and understand that resale factors in the general neighborhood of Castleberry Hill, are a building by building consideration. Plenty of buildings down there outsell the … [Read more...]

Intown Atlanta’s #1 crime

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I moved to Euclid Avenue in Inman Park in 1998 and I have lived in Kirkwood and now Decatur. Ever since I moved Intown, the #1 property crime has always been the “auto break in.” For the first time ever, this particular crime affects me. It sounds like there is a coordinated wave happening too, according to an APD article about a recent arrest. I am the victim of a car break in in the parking lot at 27 Waddell, last night around 9pm. It’s the lot at my daughter’s pre-school. It’s the lot that Yoga Samadhi and Sauced use. I'm really angry about this, and I want this to be the last break in our lot. It sucks to have this happen. It sucks that is it probably going to happen in 30307 about once every 60 minutes almost every night of the week...it really sucks that it happened in our lot, twice in two days. This is my first "car break in." I'm 46. I know that this is the most frequent and quite frankly the easiest crime to commit in Zone 6. I know that enough to … [Read more...]

What exactly is “culture” in a real estate office?

Concentricity. Ever heard that word? It means “to have a common center.” I just learned that in the world of fiber optics, the definition of concentricity is about being “well-centered.” At any given real estate brokerage office with more than a few agents on staff, even the most free-wheeling and independent agents are part of the culture – the good, the bad, and the ugly. At my “market center” in Decatur, Georgia – we live up to the title of market center. We sit in the center of our core submarkets and we dominate the numbers in FMLS Area 52 – the “Greater Decatur” submarket. We also have significant market share in the nearby areas both inside and outside the perimeter. How do we do it? Well, pretty much just like other successful, mature Keller Williams market centers do it. 1. provide the The Best Technology tools to our agents As technology continues to transform the ways in which buyers search for homes and real estate professionals … [Read more...]

A is for Atlanta, D is for Decatur and KW is #1

2011 ends with one or two real estate brokerage surprises that I did not see coming 365 days ago. Kind of a turbulent year for some in the real estate brokerage business. And 2012 is going to bring a big surprise to some real estate players, but to real estate business folks like me, we won’t be surprised. My company President, Mark Willis, claims that Keller Williams Realty is poised to be the #1 real estate company in the world next year. On 12/31/2010, I did not even speculate that one of the world’s largest Re/max franchisees, Re/max Greater Atlanta, would evaporate and scatter its agents far and wide by Spring 2011. A sad, broken business model. Ran out of money. I also did not consider that one of Atlanta’s most formidable boutique brokerages, Sanctuary, was struggling too. I got my real estate salesperson’s license in Georgia in 1999. Back in 1999, when I became a Charter member of Keller Williams Realty First Atlanta, I became a “blueprint buyer,” for Keller … [Read more...]

One year later, in downtown Decatur

The Hearth, with Basho early January 2011

I bought my downtown Decatur townhouse one year ago today. My purchasing power was amazing - VA Loan, 100% financing and a 4% APR. Who was thinking that we would be seeing rates lower than that one year later? Not the Mortgage Bankers Association...but I digress. I completed the renovations months ago, but it is still a work in progress - Decatur is a fantastic place to live (and walk to work), my real estate agency business at Keller Williams Realty Metro Atlanta is terrific, and life is extremely good - in a world of complaint, misery, woe and confusion,  I know what I know and I know that I am blessed... My daughter is asleep upstairs, as I write at 700 this morning. She likes the fact that my townhouse is next to the dog park, and within walking distance of the Snoball Cafe'. I am going to use my townhouse as an example for the rest of this post - an example of advice that I offer to my clients everyday. I like to distinguish the fact that real estate purchases - … [Read more...]