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Equipping failed sellers for success in Atlanta

Good news! More sellers are selling their real estate nowadays instead of failing to sell.

I remain steadfast in my mission to help those who have failed, find success after they fire their first or second agent…

Check out the recent chart that reveals the basic dynamics of our market.


Just three years ago, this chart looked almost opposite of the recent Third Quarter 2012 chart above.

Check this link out that I published in my article entitled “The mother of all Intown Atlanta real estate charts” in February 2009.

Back then, only 30 out of 100 were selling.

“Of the 30 sold listings, 20 (73%) had a price reduction, when listing prices from previous listing periods are included, before a Buyer was found.

Therefore, if 70 failed due to overpricing and another 20 required a price reduction in order to sell, 90 out of every 100 listings were overpriced in 4Q 2008, resulting either in either no sale, or a sale at a much-reduced price after a much-longer listing period.”

Correct pricing, pricing that sells, has tripled in 4 years. Total sales have tripled too – there are simply less failures out there – less delusional pricing, and for that matter, less agents who don’t get this game…

If you know enough about the real estate market in metro Atlanta, then you know that over the past five years, most sellers have failed to sell their real estate during their initial listing period. The first 60-90 days, or even the first 365 days, depending on the listing agreement.

I value people for who they are and never as just a number.

I encounter a few agents who simply treat their seller clients, their listings, as merely another number, another opportunity to stick a leaning sign in a yard, some poorly lit photos on the internet, and an empty flyer box at the curb in order to “convert” potential buyers, even if these buyers have no interest in the particular house FOR SALE.

I think it is REEDONKULOUS for a listing agent to continue working with a seller after failing to sell in 60-90 days. In this market, waiting on demand to come to your price is a fool’s game.

Thank YOU for who you are and all you do. If you enjoy reading the Intown Insider, especially after reading this specific article, and especially if you know a seller who needs a breakthrough, please consider inviting folks to subscribe or to call me if they have questions.

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