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What exactly is “culture” in a real estate office?

Concentricity. Ever heard that word? It means “to have a common center.” I just learned that in the world of fiber optics, the definition of concentricity is about being “well-centered.” At any given real estate brokerage office with more than a few agents on staff, even the most free-wheeling and independent agents are part of the culture – the good, the bad, and the ugly. At my “market center” in Decatur, Georgia – we live up to the title of market center. We sit in the center of our core submarkets and we dominate the numbers in FMLS Area 52 – the “Greater Decatur” submarket. We also have significant market share in the nearby areas both inside and outside the perimeter. How do we do it? Well, pretty much just like other successful, mature Keller Williams market centers do it. 1. provide the The Best Technology tools to our agents As technology continues to transform the ways in which buyers search for homes and real estate professionals … [Read more...]