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A is for Atlanta, D is for Decatur and KW is #1

2011 ends with one or two real estate brokerage surprises that I did not see coming 365 days ago. Kind of a turbulent year for some in the real estate brokerage business.

And 2012 is going to bring a big surprise to some real estate players, but to real estate business folks like me, we won’t be surprised.

My company President, Mark Willis, claims that Keller Williams Realty is poised to be the #1 real estate company in the world next year.

On 12/31/2010, I did not even speculate that one of the world’s largest Re/max franchisees, Re/max Greater Atlanta, would evaporate and scatter its agents far and wide by Spring 2011. A sad, broken business model. Ran out of money.

I also did not consider that one of Atlanta’s most formidable boutique brokerages, Sanctuary, was struggling too.

I got my real estate salesperson’s license in Georgia in 1999.

Back in 1999, when I became a Charter member of Keller Williams Realty First Atlanta, I became a “blueprint buyer,” for Keller Williams Realty in Georgia. “Keller who?” was a constant  statement. We were unproven, yet quite bodacious with the red signage, the talent pool and the belief that we had a better model – a better model that focused on the agent, and not the brokerage, as the key driver to a team’s success.

Today, worldwide growth places Keller Williams Realty International on it’s way to being the #1 real estate brokerage in the world. We’ve been rising place by place in the top 5 for about 5 years in a row.

Locally, the net results of 2011 in the Atlanta real estate market have transformed lives, businesses, careers and mindsets.

For those of us who have been a part of Keller Williams Realty for a while, we just keep shifting, and growing.

And, when I say that A is for Atlanta, D is for Decatur, I am offering an Eastside shout out to one of KW’s newest agents, and certainly Atlanta’s best real estate blogger, Jon Effron.

He just wrote a swell article that shouts out my walkable hometown of Decatur as the best submarket in metro Atlanta…nice call.

Jon’s A is for Atlanta blog is entertaining, informative and loaded with value.

Jon is also one of the best real estate agents in Intown Atlanta, and at the end of 2011, he and some of his fellow Sanctuary agents joined Keller Williams Realty’s Heart of Atlanta group.

We are glad to have them, and I am glad to know that I can use their cute little office space in Inman Park when I need it…

I believe that 2012 will bring some counterbalance to the past 5 years of real estate market upheaval. Intown, we have seen far less distress than the suburbs, and as an Intown specialist, I am very encouraged by the outlook for 2012.

Some of the most talented agents in metro Atlanta have joined me at Keller Williams Realty over the past 12 years. Many are hustling everyday and they are building careers worth having, businesses worth owning, and lives worth living.

As Zig Ziglar says, see you at the top!


  1. Jon says:

    Lee Taylor, You are a gentleman and a scholar. Excited to be working with you- here’s to much success, and lots of writing in 2012…

  2. Lee says:

    Oh how thou doth rock, JE…

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