Back in 2009, a fellow from California named Dennis called me and asked me to help him sell a house, a “retail flip” in the Parkview community. Parkview is just across Memorial Drive from my neighborhood, Kirkwood.
We told everyone who had an interest in the eventual $217,000 sale of a gorgeous 4/2/1 in August 2009 that a nifty new shopping center is coming soon to Parkview. Now, it’s real – Parkview Station is coming in the Fall of 2010.
I’ve been hearing about the redevelopment of Parkview Plaza, a rather dilapidated and lowly looking 1960’s built shopping center, ever since I moved Intown in 1998. The rhetoric started to pick up in 2007, and lo and behold the roof is getting a skin over, the front facade is getting a facelift and the whole place will be filled with tenants by Autumn 2010…we hope.
Here’s a video with a quick look at the project, shot on Monday February 8th.
So, if you’ve read my blog posts before, you know that I take occasional subjective leaps. Here’s another one:
Parkview is also the name of a storied drug and alcohol treatment center that once existed in Nashville, Tennessee.
Country music legend and pioneering television star, Porter Wagoner sang a song that Johnny Cash wrote for him, “Committed to Parkview” on his final LP and here is a video that he cut with Marty Stuart and His Fabulous Superlatives that offers a haunting interpretation of the lyrics that Mr. Cash wrote – the legend is that both Johnny and Porter were once patients at Parkview and ultimately, they both kicked some demons there…
The players on this shopping center redevelopment are all veterans of nearby redevelopment projects, so with a neighborly heart I want to see them succeed with a bustling shopping center filled with nice stores, bars, restaurants and healthy local businesses.
I took my old friends at The Fresh Market and their broker on an Intown tour back in 2007, and they concluded that the opportunities on Memorial would not work for them. I think that The Fresh Market would be a perfect fit in our Kroger / Publix / Wayfield / Aldi / Piggly Wiggly world of eastern Dekalb County, but really, I’m selfish and what do I really know about shopping center demography?
I know that the redevelopment team are committed to Parkview Station, but lets hope that they don’t get “committed” to “Parkview” in the risky process of making money in commercial redevelopment nowadays…