Here is the “To-Do List” that my Assistant Dana and I follow for our clients when we need to market a luxury penthouse for rent.
It looks exactly like my marketing checklist for the sale of a property, only I add some personal teeth to the tenant selection process.
We modify and customize our list to suit every client, but this is pretty much what we do every time we list a property.
38 items – turn me and my team on and we will get it done for you! Dana, my Assistant is a hyper-detail oriented master of the internet, so she gets the major media placements done.
I’m just the hustler.
Please call me if I can answer any questions…
1) Research all tax, listing history and market analysis information – Lee
2) Physically research comparables, call agents about market conditions – Lee
3) Prepare listing agreement, disclosure, etc. – Lee
4) Customize marketing plan to address specific needs – Lee
5) Meet prospective client to establish Listing Agreement and Marketing plan – Lee
6) Input seller’s data in Top Producer (TP) database – property info, contact info, list price, etc. – Dana
7) Establish calendar of events (advertising dates, open houses, etc.) – Lee
Contact preferred lender about providing flyers and/or financing options – Lee
9) Set up as GAMLS, FMLS and KWLS listings and manage by marketing schedule – Dana
10) Download initial pictures on computer and send to Dana – Lee
11) Take pictures of the property – Showing 247 or Homescenes vendor
12) Order sign installation services from Reliable Post – Dana
13) Place listing on City Listing, Trulia, Realtor.com, Listingvue.com, RealBird.com, therootdowngroup.com, postlets.com, craig’s list, AJC Homefinder, google base, Facebook Marketplace, @intowninsider on Twitter, beatyouthere, citylisting, Active Rain, world property.com, Emory classifieds, Condo Company. Kijiji, lupost.com, oodle, backpage, getinyourhouse, zillow.com, condo company, hotpads, homegain, househunting.com, inhabitatlanta.com, vast, geebo, garaki, home-flip.com, lycos, listingvue, frontdoor, adsnads, adittoday, classifiedszoom, domesticsale.com, freeadscity.com, zipvo.com etc. etc. etc. – Dana
14) Download pictures on FMLS, GAMLS and KWLS – Dana and vendor
15) Send email to agents in office and TP’s Intown Realtors list about new listing – Dana
16) Put 1x copy of listing agreement and 2x copies of FMLS listing in Georgia’s inbox – Lee
17) Write FMLS # on each page of agreement and fax listing agreement to FMLS @ 404-497-9916 within 7 days of list date – Lee
18) Create Property Marketing Information book for on site Buyer information – Lee
19) Write down lockbox number in folder and organize in Supraekey.com – Dana
20) Send thank you letter and gift for listing – Lee
21) Organize envelope for Seller with copy of listing agreement and relevant copies of paperwork- Lee
22) Thank you for showing and agent cards reminder frame – Lee
23) Candy or other items to leave behind for buyers – Lee
24) Business cards in display case – Lee
25) Establish Seller’s account in Homefeedback.com – Dana
27) Call and introduce yourself to new client – Dana
28) Research Neighborhood farm of about 200 homes & send new listing notice by face to face or mail – Lee
29) Make Distinctive Feature cards for property if needed– Lee
30) Create “Last Name” folder on computer for listing – Dana
31) Make copy of key and put on keychain for file – Lee
32) Schedule open houses & update FMLS, caravan sheet, and GAOpenHouse.com – Lee, Dana
33) Place new listing in specialty ads if deemed necessary i.e. Southern Voice, CL, Jezebel, WSJ, sellmodern.com, gomod.com, etc. – Dana
34) Enter feedback /marketing/lockbox activities into listing service report and update weekly– Dana, Lee
35) Evaluate in 30 days if property is not under contract to close and especially if property has not been shown by lockbox entry at least 8 times, provide updated CMA to evaluate current asking price – Lee
36) Receive rental applications, complete background checks, prequalify and verify tenant, draft lease agreements, receive security deposit for tenant of choice, receive first month’s payment, negotiate lease purchase and lease option agreements if appropriate, negotiate lease agreement, represent the best interests of the landlord at all times – Lee
37) Recommend an ongoing property manager if needed – Lee
38) Provide copies of notices and landlording paperwork if needed – Lee
Hire us and we’ll help you get through the next few years with good tenant!
If you are reading this and you need help with a rental listing, then please call us, even if the property is not a penthouse!