Marketing Lessons From The US Election
Seth Godin has a very interesting take on the campaigns that led to the historic election results last night.
Read his article from yesterday on “Marketing Lessons From The US Election” Here’s an excerpt:
“We get what we deserve. The lesson that society should take away about all marketing is a simple one. When you buy a product, you’re also buying the marketing. Buy something from a phone telemarketer, you get more phone telemarketers, guaranteed. Buy a gas guzzler and they’ll build more. Marketers are simple people… they make what sells. Our culture has purchased (and voted) itself into the place we are today.”





