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Don’t try to boil the ocean

Maslow's Hierarchy

My friend Scott Hagedorn is brilliant. I asked his opinion on the real estate market and I am captivated by his insight and gravitas. "My two cents - learn how to attitudinally segment your prospects. Adam Smith (Wealth of Nations) said that, when it comes to money, all people fall somewhere on a continuum between fear and greed. Learn how to read where your prospects are and how to tailor your messaging accordingly (within your ethical boundaries). I'd say that for the greedy (who likely are more savings oriented) - they're buying but looking for the floor price as they realize the investment. For the fearful, it is more about Maslow’s hierarchy of needs - with shelter being the second rung from the bottom in level of importance. Investing in hearth and heart is critically important. Keep in mind my friend, that you're not a financial advisor. You're in sales and damn good at it. Don't try to boil the ocean." So, Intown Atlanta real estate Listing and … [Read more...]

Watch Radiohead as they rock

Radiohead are the world's greatest rock and roll band that does not have Mick Jagger as the lead singer. Ask Bono. Watch them nail the song Bodysnatchers, live in the studio on November 9th, 2007. Here it is again, this time on one of my favorite TV shows, Later with Jools Holland... … [Read more...]