Two bright Irishmen just made millions of dollars today by selling word definitions and linking them to specified websites. They’ve had this site up for three days - hot stuff!

The Big Word Project website

As an example, my wife Laura’s website represents her business “Retail Media Consulting” on the world wide web. I bought the word “retail” today, and it is now, henceforth and forevermore, linked by definition to her site.

If this is a gimmick or a hoax, then it only cost me $6.00. If this is for real, then the powerful search term “retail” is now Laura’s word.

I bought a bunch for me too.

My business partner Greg Ruis bought “real” and “estate.” Hmmmm…

Lets see how this little phenomena moves forward…